Page 23 - 2022 Retail Rate Book_FINAL

MORNING CALL:
CORE DIGITAL DEMOGRAPHICS
MCall.com Website Traffic
Monthly Averages Digital Audience Overview
eNewspaper Readership, Weekly Morning Call
Age
Marital Status
Page Views: 9,275,372 MORNING CALL CORE DIGITAL DEMOGRAPHICS
Unique Users: 3,086,299 35-54
41%
Not
Pages/Session: 1.91 Married Married
52%
48%
MORNING CALL:
Source: Google Analytics, Q3 2020. 18-34 55+
30%
29%
Morning Call eNewspaper Traffic
Gender
Monthly Averages CORE DIGITAL DEMOGRAPHICS
Average Age
Page Views: 13,128,952 45
MCall.com Website Traffic Digital Audience Overview
College Educated
Men
Women
52%
48%
Unique Users: 74,660 Monthly Averages 74% eNewspaper Readership, Weekly Morning Call
Marital Status
Employed Full-Time
Pages/Session: 30.9 MORNING CALL: Age
Page Views:
9,275,372
49%
Time/Session: 14:39 Unique Users: 3,086,299 35-54
Average HHI
41%
CORE DIGITAL DEMOGRAPHICS
MORNING CALL: 1.91 $91,842 Married Married 18-34 30%
Not
Pages/Session:
Source: Google Analytics, Q3 2020.
52%
48%
55+
MORNING CALL:
Note: Composition of website visitors, past 30 days.
Source: Google Analytics, Q3 2020.
CORE DIGITAL DEMOGRAPHICS 29%
Source: Scarborough 2020, R2, Philadelphia Market.
Digital Audience Overview
MCall.com Website Traffic
Morning Call eNewspaper Traffic
Monthly Averages
CORE DIGITAL DEMOGRAPHICS
Gender
eNewspaper Readership, Weekly Morning Call
Monthly Averages
Age
Digital Audience Overview
MCall.com Website Traffic Page Views: 9,275,372 Marital Status Average Age
45
Page Views:
13,128,952
Monthly Averages Unique Users: 3,086,299 Digital Audience Overview
eNewspaper Readership, Weekly Morning Call
College Educated
MCall.com Website Traffic
Men
Women
35-54
52%
48%
74,660
Unique Users:
41%
74%
Marital Status
Page Views: 9,275,372 Pages/Session: 1.91 Age eNewspaper Readership, Weekly Morning Call
Monthly Averages
Not
Married
Married
52%
48%
Pages/Session:
Unique Users: 3,086,299 Source: Google Analytics, Q3 2020. 30.9 35-54 Marital Status Employed Full-Time
Age55+
9,275,372
Page Views:
18-34
49%
30%
29%
41%
Time/Session:
Not
Pages/Session: 1.91 Unique Users: 14:39 Average HHI
Married
3,086,299
Married
52%
Morning Call eNewspaper Traffic 41%
35-54
48%
$91,842
Source: Google Analytics, Q3 2020.
Gender
Not
Source: Google Analytics, Q3 2020. Monthly Averages 18-34 55+ Married Married Average Age
30%
1.91
Pages/Session:
29%
52%
48%
45
Note: Composition of website visitors, past 30 days.
55+
18-34
Morning Call eNewspaper Traffic Page Views: 13,128,952 Source: Scarborough 2020, R2, Philadelphia Market.
Source: Google Analytics, Q3 2020.
30%
29%
Gender
Monthly Averages Unique Users: 74,660 Women Men College Educated
Average Age
52%
48%
Morning Call eNewspaper Traffic
74%
45
Page Views: 13,128,952 Pages/Session: 30.9 Gender Employed Full-Time
Monthly Averages
Average Age
College Educated
Women
Men
45
52%
48%
Unique Users: 74,660 Time/Session: 14:39 49%
Page Views:
13,128,952
74%
College Educated
Employed Full-Time
Pages/Session: 30.9 Source: Google Analytics, Q3 2020. 74,660 Women Men Average HHI
52%
48%
Unique Users:
74%
$91,842
49%
Time/Session: 14:39 Pages/Session: 30.9 Note: Composition of website visitors, past 30 days.
Employed Full-Time
Average HHI
49%
Source: Google Analytics, Q3 2020. $91,842 Source: Scarborough 2020, R2, Philadelphia Market.
Time/Session: 14:39
Average HHI
Note: Composition of website visitors, past 30 days.
Source: Google Analytics, Q3 2020. $91,842
Source: Scarborough 2020, R2, Philadelphia Market.
Note: Composition of website visitors, past 30 days.
Source: Scarborough 2020, R2, Philadelphia Market.
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