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GENERAL PREPRINT INFORMATION
GENERAL PREPRINT INFORMATION

1. Preprint space carried in The Morning Call applies to Revenue Contracts.
2. Preprints are accepted for insertion Thursdays and Sundays (except for holidays falling on a weekday).
Preprints are not accepted on Monday, Tuesday or Saturday. The number accepted on any given day is limited.
3. Mechanical specifications for rectangular standard inserts
Jacket size: 12” wide (along the folded edge)
Insert size: 5”x 7”; this includes cards, envelopes 11.5” x 12” for quarter-fold inserts.
No magazine-type section should be smaller than quarter-fold (half tabloid) size.
* Maximum thickness: 1/4” maximum thickness. Standard broadsheet inserts printed on 30 lb. newsprint should be limited to 96
pages.
* Minimum thickness: 005” minimum thickness for single sheets/cards/envelopes. Standard broadsheet inserts printed on 30 lb.
newsprint should be 4 pages minimum. Inserts of less than 4 pages may need to be quarter-folded
for insertion. Standard tabloid page inserts printed on 30 lb. stock should be a minimum of 4 pages.
4. Out-of-spec inserts
Inserts with the following characteristics may pose problems for machine insertion.
• Non-rectangular; tri-fold; or die-cut, special shape inserts
• Accordion folds
• Inserts of inconsistent thickness (non-uniform thickness or a lump in an insert, pre-stuffed inserts)
• Inserts that stick together and do not separate consistently
• Insert pages that are glued, stapled, stitched, perforated or perfect bound
• Objects such as keys, coins, CDs, etc., attached to any page of an insert; sachets containing scented objects; liquids or
shampoos; polybags; paper bags; product samples
5. Preprints cannot be accepted with postal indicia imprint.
6. “An Advertising Supplement to The Morning Call and Direct Marketing Distribution, Allentown, PA (date),” is the recommended supplement
line on each in-paper insert. “Group” listings of newspapers carrying supplements are acceptable. Any deviation from this procedure must
be approved by The Morning Call.
PREPRINT PACKAGING GUIDELINES QUANTITY TERMS AND CONDITIONS
1. Supplements should be brick-stacked (interlocking layers) on Preprint quantity billed is based on the delivery quantity requirements
standard non-returnable pallets and strapped on all four sides. provided by Publisher to Advertiser. Delivered quantity requirements
Loaded skids should not exceed 5-1/2 feet in height or 2,400 are based on an estimate of circulation ordered plus provision for unsold
pounds in weight. copies of the newspaper, estimated shipment and machine damage, and
2. Each skid must display insertion date, quantity, advertiser, a margin to provide for unpredictable fluctuations. Circulation is variable;
number of supplements on skid, number of skids, tare therefore, it is recommended that the advertiser confirm quantity
weight (weight of pallet), and total weight. Bill of lading must requirements with their Advertising Sales Representative just prior to
accompany each shipment. Preprints running in more than printing. However, the Publisher will not be responsible, nor provide
one product or on several dates must be packaged separately. rate adjustments, for shortages or overages realized through circulation
3. Additional expense incurred due to improper packaging, poor fluctuations, or for circulation missed which is caused through shortages
quality or careless shipping will be charged to the advertiser. in the advertiser’s insert quantity delivered.
4. For more details please contact the packaging department at
610-820-6774.

PREPRINT RATES 2022

FREQUENCY DISCOUNTS

Available on Full Run, Part Run and ZIP Zone Preprints.
A. B.
Contract advertisers who agree to run a minimum number Contract advertisers who agree to run a minimum number
of preprints (with no minimum number of pages) per year of preprint per year (16 pg. tab, 32 pg. flexie, 8 pg. STD) earn
earn frequency discounts as follows: frequency discounts as follows:
6 to 20 preprint inserts per year • 2% discount 6 to 20 preprint inserts per year • 5% discount
21 to 35 preprint inserts per year • 3% discount 21 to 25 preprint inserts per year • 9% discount
36 to 47 preprint inserts per year • 4% discount 36 to 47 preprint inserts per year • 14% discount
48 or more preprint inserts per year • 5% discount 48 or more preprint inserts per year • 19% discount

For example, a contract advertiser who agrees to run at least 48 tabloids (minimum of 16 tab pages, 32 flexie pages or 8
standard page preprints) earns a 19% frequency discount on the qualifying preprints, and earns a 5% frequency discount on
any other preprints.

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