Page 20 - 2022 Retail Rate Book_FINAL

PRODUCTION CHARGES

Retainer Structure
Production ad building charges: High Level Creative this service is available to customers spending more
than $10,000 per year and who have a signed revenue contract. Clients also
A. Rates need to sign a MAG agreement.
F Ads ¼ page and less = $25 A. Fees - $1,200 per year, billed $100 per month
F Half page = $75 F Print Ads
F Full page = $100 • Build as many ads per month as needed
F Print Plus2 = $75 • Photos are included
B. Online Ads • Two proofs per ad
F $300 per campaign including animation • Includes electronic copy of ad
• also includes other forms of media: Outdoor,
Includes flash files of the ad Patron Ads, Magazine Ads, Direct Mail, etc.
F $50 for static (2 simple frame transitions)
F Ad mail rates are $75 (reflect print rates) F Online Ads
• $200 for animation includes Flash files of ad
• $25 for static (2 simple frame transitions)
B. Additional Services
F Custom Publishing – $1,000 for a vendor tab
• Includes content, section design and photography
F Multimedia Campaigns – Rates are based on volume of work
• Agency level work that goes beyond the newspaper ads,
include file prep work, other media and logo design

ANCHORED ADVERTISING POSITIONS
GUARANTEED INSIDE POSITIONS

Frequency Premium
Multiple insertions
1-5x 15% must be placed within 12 calendar months
6-12x 10% from date of frequency contract.
13+ 5%

Premium charges are calculated as a percentage of the total ad price. All other discounts and contract rates apply.
All positions reserved on a first come, first serve basis.
OTHER RETAIL RATES

FULL RUN COLOR RATES RELIGIOUS/CHARITABLE RATES

Full color – $924 In order to qualify for this rate, a copy of your 501C(3)
or form is required. Please contact the Credit Department at
Full color by the inch – $18 610.820.6682 for prior approval. A contract is not required.

Please refer to pages 8-9 $15,000 contract level for rates.
FREQUENCY PROGRAMS

DISPLAY ADVERTISING HOLIDAY RATES
REPEAT DISCOUNT Sunday rates apply.
Any Full Run advertisement repeated within a 7-day period * Memorial Day Weekend ( Thursday Prior )
of the initial full price insertion will receive a discount off * Labor Day Weekend ( Thursday Prior )
the regular full price rates. * Thanksgiving Weekend ( Thursday Prior )
1st repeat ....................................25% * Christmas ( Wednesday Prior )
Subsequent repeats .............50% * New Year’s ( Wednesday Prior )

Repeated ads must be published with no size or copy changes.
Discounts are not available on Saturday or Sunday ads.

20