Page 11 - Valley Life & Health
P. 11

THE MORNING CALL                                                                                    SATURDAY, JUNE 29, 2019  11
                                         Mobile Market Increasing

                                       Access to Organic Produce

                                     Throughout the Lehigh Valley

               odale Institute, the global leader in organic  • July 11, 12 – 2 p.m.: WIC Office, 1227 Liberty St.,
               agriculture, believes it is important to give all  Allentown
         Rpeople the chance to improve their health  • July 18 and 25, 12 – 2 p.m.: Rotating markets
          through food. Rodale Institute is tackling the issue of  at Lehigh County Public Assistance offices                Photo courtesy
          food access with its new Mobile Market, a portable farm  (Locations TBD)                                          of Rodale
          stand that will travel the greater Lehigh Valley area selling  • July 13, 11 a.m. – 6 p.m.: Bethlehem VegFest,    Institute
          organic produce, cheese, bread, and more.  100 W. Lehigh St., Bethlehem
             The Mobile Market is a new feature of Rodale  • July 24, 12 – 2 p.m.: Roosevelt Elementary School,  distributed, cutting down on barriers to access and
          Institute’s Agriculture Supported Communities (ASC)  210 W. Susquehanna St., Allentown  increasing redemption rate.
          program, focused on a traveling “pop-up” model to  • July 26 and 27, 10 a.m. – 9 p.m.: Pocono Raceway,  In addition to organic fruits and vegetables grown
          bring organic produce to urban areas and food deserts  1234 Long Pond Rd., Long Pond  on the Rodale Institute farm, local food vendors with
          like Allentown, Bethlehem, Reading, and more.  • August 21, 12 – 2 p.m.: Roosevelt Elementary School,  organic products will be featured at the Mobile Market.
             “Rodale Institute has always believed in the power of  210 W. Susquehanna St., Allentown  These include: Primordial Mushroom Farm from
          organic food to heal people and communities,” said Jeff  • August 29 – September 4: Farm to Table exhibit at  Lenhartsville, PA; Valley Milkhouse Cheese from Oley,
          Moyer, Executive Director of Rodale Institute. “Our new  the Allentown Fair, 302 N 17th St., Allentown  PA; Monocacy Coffee Company from Bethlehem, PA;
          Mobile Market is unique in that it is not tied to one spot.  Throughout the summer, the Mobile Market will  and Walnut Run Farm bread from Honeybrook, PA.
          Because it is portable, we are able to expand our reach  also appear weekly at Rodale Institute’s Farmers Market  As part of a continuing partnership with The
          and bring healthy food from healthy soil to more people,  at the Allentown YMCA, Saturdays 9 a.m. – 1 p.m. ,  Morning Call and VegOut, the Rodale Institute Mobile
          particularly local communities that have traditionally  through October. The Allentown YMCA is located at  Market will be featured at the Morning Call VegOut
          been underserved for organic fruits and vegetables.”  425 15th Street, Allentown.  booth at Bethlehem VegFest, July 13th 11 a.m.– 6 p.m.,
             The portability of the Mobile Market is different  At all events and markets, the Mobile Market will  100 W. Lehigh St., Bethlehem. Stop by during the event
          from traditional shopping models, which are static in  accept SNAP, WIC, and Farmers Market nutrition  to buy organic produce and products, speak to Rodale
          their location and require customers to come to them.  program benefits. Lehigh Valley Fresh Food Bucks, a  Institute staff, and learn more about our programs.
          In contrast, the Mobile Market will be able to travel to  SNAP incentive provided by Buy Fresh Buy Local of the  For more information on the Mobile Market
          locations consumers are already visiting.  Greater Lehigh Valley, will also be accepted. The Mobile  and ASC program, or to sign up for updates, visit
             “Pop-up” locations for the Mobile Market this  Market will be accessible outside several Lehigh County or visit us on Facebook
          summer include:                           Public Assistance offices where these benefits are  or Instagram.


                                        Your subscription includes

                                                    the eNewspaper

                                                 It’s a digital edition of the paper, emailed daily

                                                  THERE’S NO EXTRA COST
                                              It only takes a minute to start getting the eNewspaper

                                                        Simply call    Or visit
   6   7   8   9   10   11   12   13   14   15   16