Page 6 - Ed guide 2022 Feb

DIGITAL ADVERTISING

If it’s time to explore online advertising, where do you turn?

The definitive answer is themorningcall.com, the website produced by the Lehigh Valley’s leading newspaper.
The simple truth is today, as always, effective advertising is advertising that reaches and motivates your customers.
And with the Internet an indispensable resource, it redefines how people get their information. Of the more than 250,000
Lehigh Valley adults who turned to newspaper website/apps in the last 7 days, 72% visited themorningcall.com.

An essential part of your media mix, themorningcall.com reaches your customers online!
*Source: Scarborough, R1 2021. Lehigh Valley = Lehigh, Northampton Counties.

The LV uses the Internet: themorningcall.com’s
Lehigh Valley audience:
• 46.8% of LV adults are heavy Internet users
spending 10 hours or more online during a • 73% have household incomes greater than $50K
typical week.
• 65% own their own home

• 61% are age 25-54 years old

• 48% have a college degree
Source: Scarborough, R1 2021.
Lehigh Valley = Lehigh, Northampton Counties.

IMPRESSION BASED ADVERTISING AD UNITS PREMIUM ADVERTISING

• Cube (300x250) • Home page take over
• Half Page (300x600) Volume • Home page sliding billboard w/pencil leave behind
• Leaderboard (728 x 90) and Frequency • Targeting Capabilities
• Mobile Banner (320x50) discounts • Email Marketing
• Lighthouse (800x600) available • Branded Content
• Mobile Lighthouse (320x270) • Social Media
• SEO/SEM
• Website Development

INTERACTIVE ADS SPECS

www.tribuneinteractive.com/specs

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