Page 3 - Ed guide 2022 Feb

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DESCRIBING THE LEHIGH VALLEY (LEHIGH, NORTHAMPTON, CARBON COUNTIES)
Population = 743,073 Median Household Income = $69,312
Growth from 2010 to 2021 = 4.3% Average Household Income = $93,857
Households = 283,394
Growth from 2010 to 2021 = 3.3%
Source : Claritas, 2021.

COMPARISON OF 2021 ESTIMATED AVERAGE HH EFFECTIVE BUYING INCOMES OF PA DMAS
1. Philadelphia = $83,929
2. Harrisburg et al = $72,330
3. Pittsburgh = $70,215
4. Wilkes-Barre et al = $61,172 Lehigh Valley = $75,843
5. Johnstown et al = $58,022
6. Erie = $55,690
Source : Claritas, 2021.
COMPARISON OF 2021 ESTIMATED MEDIAN HH EFFECTIVE BUYING INCOMES OF PA DMAS
1. Philadelphia = $61,026
2. Harrisburg et al = $58,359
3. Pittsburgh = $52,773
4. Wilkes-Barre et al = $49,058 Lehigh Valley = $58,045
5. Johnstown et al = $46,234
6. Erie = $44,550
Source : Claritas, 2021.
THE MORNING CALL
Newspaper Circulation (includes paid and qualified circulation) Total Readership (Average Issue)
Monday - Friday (average) = 33,803 Daily = 91,987
Thursday = 67,760 Sunday = 167,291
Sunday = 71,748 Source: Scarborough, R1 2021. Philadelphia, PA Market.
Source: Alliance for Audited Media, March 2021 News Media Statement.

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