Page 2 - Ed guide 2022 Feb

OVERVIEW OF THE LEHIGH VALLEY INDEX

The Lehigh Valley – named for the Lehigh River that runs
through it – is located 50 miles north of Philadelphia and

70 miles west of New York City. The area is home to over
821,173 people. Overview of the Lehigh Valley ............................................2
Map of the Lehigh Valley ........................................................2
Recent growth patterns have impacted every area of Readership ..................................................................................3-4
life in the Lehigh Valley, from education and housing to Retail/Classified/Display Deadlines .................................4
Contacts ..........................................................................................4
industry and commerce. Companies, such as Olympus
Proof Policy ....................................................................................5
and Amazon are attracted to the region for its pools of Camera Ready Policy ................................................................5
employable people, and its upward direction. Students Classified In-Column Deadlines ..........................................5

from all over the country are drawn here to attend 11 col- Obituary/Celebration Deadlines .......................................5
leges and universities, many of them staying after gradua- Ad Specs/Ad Sizes .....................................................................5
Digital Advertising .................................................................6-7
tion to pursue fertile employment prospects. And the new
Broadsheet/Tabloid Ad Sizes .........................................8-9
construction industry has enjoyed steady movement, as Retail Rates ...............................................................................10-11
incoming residents look for communities and homes in Premium Position Advertising ........................................... 12

which to settle. Frequency Programs ................................................................13
Notice It Advertising ...............................................................14
High Impact Print Plus ............................................................ 15
A culturally diverse and opportunity-driven location, the
Recruitment ..................................................................................17
Lehigh Valley offers a pleasing blend of arts, entertain- Morning Call Select ...................................................................17
ment and business, tinged with the natural beauty of General Preprint Information ............................................18
numerous parks, rivers, mountains and fields. It’s a little Preprint Packaging Guidelines ...........................................18
bit of everything, in the center of it all. Preprint Rates........................................................................18-19
Preprint Deadlines ....................................................................19
Production Charges ................................................................20
Anchored Advertising Positions ......................................20
Other Retail Rates
Full Color Run ..............................................................20
Religious/Charitable ................................................20
Holiday ...........................................................................20
Frequency Programs ...............................................20
Core Print/Digital Demographics ..............................21-23

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