Page 12 - 2022 Retail Rate Book_FINAL

PREMIUM POSITION ADVERTISING

SPADEA PROGRAM

Size/Product Day 1x Rate 3x Rate 6x Rate 12x Rate
Spadea Front Page Monday $2,000.00 $1,700.00 $1,600.00 $1,500.00
Spadea Front Page Tuesday $2,000.00 $1,700.00 $1,600.00 $1,500.00
Spadea Front Page Thursday $6,000.00 $5,400.00 $5,100.00 $4,800.00
Spadea Front Page Friday $2,000.00 $1,700.00 $1,600.00 $1,500.00

Spadea Front Page Saturday $2,000.00 $1,700.00 $1,600.00 $1,500.00
Spadea Front Page Sunday $6,000.00 $5,400.00 $5,100.00 $4,800.00
Spadea Inside Thurs./Select Thursday/Saturday $6,000.00 $5,400.00 $5,100.00 $4,800.00

JEWEL BOXES and RIBBON ADS

2x4.5” or 6x1.5” open rate 52 wks. 26 wks. 13 wks. 8 wks.
Mon., Tues. $800.01 $554.05 $615.61 $684.01 $720.01
Wed., Thurs., Fri. $999.99 $654.07 $726.74 $807.49 $849.99
Saturday $1,083.06 $708.40 $787.11 $874.57 $920.60
Sunday $1,200.06 $784.93 $872.14 $969.05 $1,020.05

SECTION FRONT BANNER ADS

6x3” open rate 52 wks. 26 wks. 13 wks. 8 wks.
Mon., Tues. $522 $342.48 $380.54 $422.82 $469.80
Wed., Thurs., Fri. $576 $377.91 $419.90 $466.56 $518.40
Saturday $630 $413.34 $459.27 $510.30 $567.00
Sunday $756 $496.01 $551.12 $612.36 $680.40

AVAILABLE SECTIONS AD FORMATS
Acceptable Electronic Formats
SECTION PUBLISH DAY Ads should be submitted electonically via
Sports Daily AdDrop, our digital ad uploading system at
Life/Go Thurs., Fri., Sun. http://upload.mcall.com/addrop
• PDF files

MAC Applications
FRONT PAGE ADVERTISING DEADLINES (no PC format files please)
• Adobe InDesign CS5
PUBLISH DAY DEADLINE • Adobe Photoshop CS5
Monday Prior Tuesday • Adobe Illustrator CS5
Tuesday Prior Tuesday • Acrobat Exchange 5.0, 6.0
Wednesday Prior Tuesday Newspaper Print Specs
Thursday Prior Friday • 100 lpi and 1200 dpi
Friday Prior Monday
Saturday Prior Monday Image Size
Sunday Prior Monday • B/W and color photos should be 200 to 300 dpi
• Line art should be no less than 600 dpi
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