Page 12 - Ed guide 2022 Feb

PREMIUM POSITION ADVERTISING

SPADEA PROGRAM

Size/Product Day 1x Rate 3x Rate 6x Rate 12x Rate
Spadea Front Page Monday $2,000.00 $1,700.00 $1,600.00 $1,500.00
Spadea Front Page Tuesday $2,000.00 $1,700.00 $1,600.00 $1,500.00
Spadea Front Page Thursday $6,000.00 $5,400.00 $5,100.00 $4,800.00

JEWEL BOXES and RIBBON ADS

2x4.5” or 6x1.5” open rate 52 wks. 26 wks. 13 wks. 8 wks.
Mon., Tues. $800.01 $554.05 $615.61 $684.01 $720.01
Wed., Thurs., Fri. $999.99 $654.07 $726.74 $807.49 $849.99
Saturday $1,083.06 $708.40 $787.11 $874.57 $920.60
Sunday $1,200.06 $784.93 $872.14 $969.05 $1,020.05

SECTION FRONT BANNER ADS

6x3” open rate 52 wks. 26 wks. 13 wks. 8 wks.
Mon., Tues. $522 $342.48 $380.54 $422.82 $469.80
Wed., Thurs., Fri. $576 $377.91 $419.90 $466.56 $518.40
Saturday $630 $413.34 $459.27 $510.30 $567.00
Sunday $756 $496.01 $551.12 $612.36 $680.40

Front Page Nameplate – 6 col x 2”
A1 Position is available everyday

AVAILABLE SECTIONS
AD FORMATS
SECTION PUBLISH DAY Acceptable Electronic Formats
Sports Daily Ads should be submitted electonically via

Life/Go Thurs., Fri., Sun. AdDrop, our digital ad uploading system at
http://upload.mcall.com/addrop
• PDF files
FRONT PAGE ADVERTISING DEADLINES

MAC Applications
PUBLISH DAY DEADLINE (no PC format files please)
Monday Prior Tuesday • Adobe InDesign CS5
Tuesday Prior Tuesday • Adobe Photoshop CS5
• Adobe Illustrator CS5
Wednesday Prior Tuesday • Acrobat Exchange 5.0, 6.0
Thursday Prior Friday
Friday Prior Monday Newspaper Print Specs
Saturday Prior Monday • 100 lpi and 1200 dpi
Sunday Prior Monday
Image Size
• B/W and color photos should be 200 to 300 dpi
• Line art should be no less than 600 dpi
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