Page 5 - 2022 Retail Rate Book_FINAL

BROKERED SPACE AD FORMATS

Brokered space is not accepted. Rates apply only to advertising placed Acceptable Electronic Formats
expressly on behalf of the original advertiser. Under no circumstances Ads can be submitted electronically via AdDrop, our digital ad
shall the original advertiser resell space to a third party. Contract rates uploading system at http://upload.mcall.com/addrop
are for the customer’s own commercial advertising and may not be • PDF files
extended OR TRANSFERRED BY THE ADVERTISER TO
ANY OTHER PARTY.
MAC Applications (no PC format files please)
• Adobe InDesign CS5
• Adobe Photoshop CS5
PRODUCTION CHARGES • Adobe Illustrator CS5
• Acrobat Exchange 5.0, 6.0
Production ad building charges:
A. Rates Newspaper Print Specs
• 100 lpi and 1200 dpi
F Ads ¼ page and less = $25
F Half page = $75 Image Size
F Full page = $100 • B/W and color photos should be 200 to 300 dpi
• Line art should be no less than 600 dpi
F Print Plus2 = $75
B. Online Ads

F 10% of digital campaign cost per month

PROOF POLICY OBITUARY/CELEBRATION DEADLINES
• Obituary deadline is M-F 9-6, Sat. 1-6. Sun 11-5, Holidays 11-4.
Only one proof per insertion date will be issued to each advertiser. To guarantee publishing next day, obit must be in by 2 p.m.

Proofs with changes will be re-issued to advertiser for • Celebration announcements and photos must be received by
fax/email approval only. Monday at 4 p.m., 6 days prior to Sunday publication.

CAMERA READY AD SPECS

Camera ready is defined as any ad that is provided to The Morning The Morning Call – Daily and Sunday
Call in its entirety either by hard copy or in a properly created Printed by offset – 100 line halftone screen
electronic format. Electronically submitted ads should be in pdf
format with all fonts embedded or in their native format with high COLUMN MEASUREMENTS
resolution art and fonts supplied. Columns Inches
1 1.775”
2 3.72”
CLASSIFIED IN-COLUMN DEADLINES 3 5.665”

4 7.61”
Publication Copy Deadline 5 9.55”
Monday, Tuesday 4 p.m., Thursday 6 11.5”
Wednesday 4 p.m., Friday 1 pica (.17”) between columns
Thursday 4 p.m., Friday
BROADSHEET Inches
Friday Noon, Wednesday Full Page Depth 18”
Saturday 4 p.m., Thursday
Sunday Home 3 p.m., Thursday
TABLOID Inches
Sunday ( Auto, Recruitment, Marketplace) 4 p.m., Friday
Full Page Depth 11.5”
Double Truck Width 16.22”

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