Page 22 - Ed guide 2022 Feb

MORNING CALL CORE PRINT DEMOGRAPHICS

MORNING CALL:

MORNING CALL:
CORE PRINT DEMOGRAPHICS

Newspaper Circulation Print Audience Overview
CORE PRINT DEMOGRAPHICS
Sunday: 73,276 Print Readership, Weekly Morning Call
Age
Marital Status
Daily average (Mon-Fri): 35,564
35-54
Source: AAM Publisher Statement, September 2020 20% Print Audience Overview
Newspaper Circulation Not
Married Married 55+
54%
55%
46%
Readership 73,276 18-34 Print Readership, Weekly Morning Call
Sunday:
25%
Sunday: 180,032 Gender Marital Status Age
MORNING CALL:
Daily average (Mon-Fri):
Daily average: 98,577 35,564 Average Age 35-54
52
20%
Source: AAM Publisher Statement, September 2020
Source: Scarborough 2020 R2, Philadelphia Market;
CORE PRINT DEMOGRAPHICS
MORNING CALL: Women Men College Educated Married 18-34 55+
does not include eNewspaper, readership is average issue
Not
56%
46%
69%
Married
55%
54%
46%
Employed Full-Time
Readership
Sunday:RNING CALL:
MO
37%
25%
CORE PRINT DEMOGRAPHICS Print Audience Overview
Newspaper Circulation
Average HHI
180,032
$78,353
CORE PRINT DEMOGRAPHICS
Gender
Sunday: 73,276 Print Readership, Weekly Morning Call
Average Age
Note: Composition of Weekly average issue readers.
98,577
Daily average:
Source: Scarborough 2020, R2, Philadelphia Market.
Newspaper Circulation Print Audience Overview Marital Status 52 Age
Daily average (Mon-Fri): 35,564
Source: Scarborough 2020 R2, Philadelphia Market;
Print Readership, Weekly Morning Call
Sunday: 73,276 Newspaper Circulation Print Aud College Educated
56%ience Overview
Women
Men
does not include eNewspaper, readership is average issue
35-54
46%
Age
Marital Status
20%
Source: AAM Publisher Statement, September 2020 Not 69%
Print Readership, Weekly Morning Call
55+
Daily average (Mon-Fri): 35,564 Sunday: 73,276 Married Married Employed Full-Time
55%
54%
46%
Readership 35-54 Marital Status 18-34 Age
37%
20%
Source: AAM Publisher Statement, September 2020 Daily average (Mon-Fri): 35,564 25%
Not
55+
Married
Sunday: Married 180,032 Average HHI
55%
54%
35-54
46%
20%
Readership Source: AAM Publisher Statement, September 2020 Gender Married $78,353 55+
18-34
Not
25%
Daily average: 98,577 Married 54% Average Age 55%
46%
Sunday: 180,032 Readership Note: Composition of Weekly average issue readers.
52
18-34
Source: Scarborough 2020, R2, Philadelphia Market.
25%
Gender
Source: Scarborough 2020 R2, Philadelphia Market; College Educated
Average Age
Sunday:
Daily average: 98,577 does not include eNewspaper, readership is average issue Women Men
180,032
46%
56%
52 Gender 69%
Average Age
Source: Scarborough 2020 R2, Philadelphia Market; 98,577 Employed Full-Time
Daily average:
does not include eNewspaper, readership is average issue Women Men College Educated
52
46% 56% 37%
69%
Source: Scarborough 2020 R2, Philadelphia Market;
College Educated
does not include eNewspaper, readership is average issue Women Men Average HHI
Employed Full-Time
46%
56%
69%
37% $78,353
Employed Full-Time
Average HHI Note: Composition of Weekly average issue readers.
37%
$78,353 Source: Scarborough 2020, R2, Philadelphia Market.
Average HHI
Note: Composition of Weekly average issue readers.
Source: Scarborough 2020, R2, Philadelphia Market. $78,353
Note: Composition of Weekly average issue readers.
Source: Scarborough 2020, R2, Philadelphia Market.
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