Page 2 - Prime 11122020

2 THURSDAY, NOVEMBER 12, 2020 THE MORNING CALL

CONTENTS

W elcome to our fourth annual aging expo focused on
making the most of the prime of your life! Did you
4 A New Partner and that more than a third the Lehigh Valley population is 65
know that 10,000 boomers turn 65 each day in the USA,
In Your Health Care
years of age and older?
Older individuals are seeking to remain engaged,
active and healthy as they advance in age, accounting for
5 Pink Powerhouse 40 percent of consumption growth in the areas of housing,
transportation, entertainment, technology devices, health care
and pharmaceuticals.
Of Preventative Care
Due to the Covid-19 pandemic, The Morning Call
has chosen a virtual platform to host our Prime Expo. The
new format will allow us to host 21 days of informative
6 Simple Solutions and entertainment sessions, from well-known health care
providers, financial companies and travel experts. Our online
To Your Bathroom Blues
Prime Expo will run from November 12 through December
th
2 and feature two simulated live seminars dates, November
nd
12 and November 21 .
th
st
To experience the Prime Expo, simply click on this
7 The Value of Pet-Friendly website, www.primeexpolehighvalley.com and register. Once
you register, you can visit as often as you like, and view all
Senior Living Communities
the available seminars for FREE! In addition, you will receive
friendly reminders of upcoming seminars and a calendar of
events.
11 Prime Seminar Schedule the 55+ age bracket represents the prime of live, but because
We call our expo the “prime” expo not just because
and Celebrate the Arts
these are the years when we are meant to live life to the
fullest. Americans are living longer. They are eating better,
exercising more, receiving improved medical care and
remaining sharp mentally. They are volunteering, learning
new things, seeing more of the world, and guiding younger
generations with their wisdom.
It’s time to abandon outdated stereotypes about aging
and realize that older adults are not simply passive observers
of the world around them! This elite group carries a wealth
of experience and knowledge and should be recognized as an
invaluable part of our community!
If you think that description doesn’t apply to you, think
again. Mark Twain said it best when he said, “Age is an issue of
mind over matter. If you don’t mind, it doesn’t matter.” Being a
“senior” today is about embracing aging through mind, body,
and spirit. Businesses and organizations from throughout the
Lehigh Valley join us in this endeavor at the online Prime Expo,
sharing inspiration, education and entertainment. Ask yourself,
“How can I make the years ahead better?” and then join us at
the expo. The time you spend with us could change the course
of the next few decades of your life.

This section is produced by the advertising department of The Morning Call.