Reach A Target Audience In The Lehigh Valley
The Morning Call Media Group specializes in helping businesses identify and reach their target audience in the Lehigh Valley and beyond. We can find your most likely clients by geography, demographic, or behavior and intent. Once we've located them, we offer the best distribution channels to communicate your message. Our extended reach programs can connect you with virtually any customer in the market.
Reach 447,865 Adults Each Week
In the Lehigh Valley and its surrounding communities, The Morning Call and themorningcall.com are reaching a net audience of 447,865 adults each week. In the Lehigh Valley alone, our newspaper and website are reaching 6 out of 10 adults each week.
Reach 323,058 Potential Auto Intenders Each Week
9 out of 10 Lehigh Valley adults are living in households where one or more owned or leased vehicles are model year 2012 or earlier. For area dealers, that's more than 507,000 potential auto intenders. Together, The Morning Call and themorningcall.com are reaching 63.7% of those prospects each week. We can develop a custom multi-media solution that meets dealers' marketing needs to connect with our newspaper, website, digital, magazine, and Hispanic audience members who are ready to buy their next vehicle.
Source: Scarborough 2015, Release 2
Base: Philadelphia DMA, Lehigh Valley, and surrounding counties. Lehigh Valley here defined as Lehigh, Northampton, Carbon counties.
One-week snapshot audience developed using cume daily, average issue Sunday, and 7-day website visitation.
For more information on how to use The Morning Call to drive revenue, contact Todd Wendling at 610.778.2292.